Automotive Aftermarket Industry Association Rebrands as Auto Care Association
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The Auto Care Association has formally changed its name from the Automotive Aftermarket Industry Association (AAIA). Kathleen Schmatz, President, and CEO of the Association stated that the new name reflects the organization's mission to support the entire auto care industry, including manufacturers, distributors, retailers, and repair shops.
The Auto Care Association is a global trade association that represents the auto care industry, including manufacturers, distributors, retailers, and repair shops. The Association offers its members communication services, education, and research, and works to promote the growth and success of the auto care industry through advocacy.
Besides the name change, the association has also introduced a new website and logo. The newly launched website has an updated design and better functionality making it easier for its members to access information and resources. The freshly designed logo features a stylized "A" and "C" in blue and green, which symbolizes the association's dedication to sustainability and innovation.
The Auto Care Association is dedicated to backing the auto care industry through advocacy, education, research, and communication. Its goal is to help the industry prosper and to guarantee that people have access to secure, consistent, and cost-effective auto care services.