News about Chicago Bears logo change is a trending topic on United States Thursday, August 10, 2023.
The Chicago Bears have replaced their traditional "C" primary logo with a vintage, ferocious orange bear head. The change was announced on August 10, 2023, shortly before the start of the 2023 NFL regular season.
The stenciled bear head logo has been adopted as the team's primary mark, while the helmets will remain unchanged. The change in the logo design does not signal a re-design of the team's uniforms or any other aspects of the team's branding.
The new logo revisits the team's early days when a comparable bear head design was employed. The change aimed to create a more fierce and intimidating image for the team.
The Chicago Bears are among the NFL's oldest and most respected franchises. The logo redesign is bound to spark discussions among fans and analysts alike. The new logo will make its debut during the Chicago Bears' first game of the 2023 NFL regular season.