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Disney Creates Task Force to Explore AI and Cut Costs

News on Wednesday, August 9, 2023.

A task force has been created by Walt Disney to research artificial intelligence (AI) and its potential applications throughout the entertainment conglomerate. The task force will investigate possibilities to deploy automation in numerous ways to reduce expenses and enhance performance.

Sources familiar with the situation state that the AI task force will assess future applications of AI in films, theme parks, and other areas. The task force will also examine how Disney can integrate AI into its operations to reduce costs and improve performance.

This action takes place as the International Alliance of Theatrical Stage Employees (IATSE) is carrying out a strike in Hollywood over working conditions and compensation. A strike has the potential to disrupt film and TV production across the industry. Disney may seek ways to reduce costs and increase efficiency by researching AI technology, in anticipation of possible disruptions.

Disney is not the sole entertainment company looking into AI technology. Other companies, including Netflix and Warner Bros., are investing in AI to increase efficiency and reduce costs in their operations.

Disney's ongoing efforts to stay ahead of the curve in the entertainment industry include the creation of an AI task force. To maintain its position as a leader in the industry, the company aims to explore new technologies.