Zac Efron and Kodiak Cakes Partner for Wildlife Conservation with Keep It Wild Campaign
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Kodiak Cakes, a brand recognized for its flapjack mixes, oatmeal, granola, and cookies, has collaborated with actor Zac Efron for a wildlife conservation campaign known as Keep It Wild. In 2022, Efron became Kodiak's Chief Brand Officer, bringing his enthusiasm for the outdoors and adventure to the brand.
Aiming to conserve grizzly bear habitats, the Keep It Wild campaign is the result of a collaboration between Kodiak, Efron, and the Vital Ground Foundation. The Vital Ground Foundation is a non-profit organization that strives to safeguard and restore the habitat of grizzly bears and other wildlife in the Northern Rockies.
In memory of the first anniversary of the Keep It Wild campaign, Kodiak and Efron have introduced a new initiative named Camp Kodiak Efron. The initiative offers fans the opportunity to join Efron and Kodiak for a weekend of camping, hiking, and conservation work in Montana by entering to win.
The Keep It Wild campaign has launched a limited-edition line of products, and a portion of the proceeds is being donated towards grizzly bear conservation efforts. These products encompass a Keep It Wild t-shirt, a Kodiak Keep It Wild hat, and a Keep It Wild mug.
Efron's partnership with Kodiak is one of the recent trends in authentic brand partnerships, where celebrities and influencers assume active roles within companies. Efron's love for the outdoors and conservation complements Kodiak's brand values, qualifying him as a suitable candidate for the role of Chief Brand Officer.
The Keep It Wild campaign and Camp Kodiak Efron initiative aim to enhance public awareness and raise funds for grizzly bear conservation efforts through collaborative efforts by Kodiak and Efron. Their commitment to preserving grizzly bears is strengthened by channeling their passion for the outdoors into meaningful actions, hoping to encourage others to the cause and contribute towards safeguarding these iconic animals.